2025 May Day Golden Week TGA Tencent Esports GamesFearless contractAnt EsportsThe National Challenge and Wuxi E-sports Carnival came to a successful conclusion in Wuxi Caiyang Plaza. The event was jointly created by TGA Tencent Esports Games and Ant Esports and Wuxi Liangxi Cultural Tourism, injecting strong digital vitality into the May Day holiday with the innovative integration model of “e-sports + cultural tourism”, and became a landmark event to promote the upgrading of the city’s cultural tourism industry and promote the cultural identity of young consumer groups.
As a prelude to TGA, the top comprehensive e-sports event in China, this event explores local e-sports talents in the form of “national audition”, attracting thousands of e-sports enthusiasts in Wuxi and surrounding areas to participate, and the event landed in Wuxi’s core business district Caiyang Plaza. In the context of e-sports gradually becoming one of the cultural lifestyles of the new generation of young consumers, Caiyang Plaza actively integrates into the new format of e-sports, and is committed to creating an “e-sports passionate stage” for young people through the combination of digital game IP, enhancing the enthusiasm of e-sports and the sense of belonging of the game IP community, and transforming the shopping mall from a “shopping place” to a “social space”. Through the theme exhibition area, immersive stage lighting and the application of AI digital technology, a new cultural tourism consumption scenario of “e-sports experience + commercial consumption” has been built, and the average daily passenger flow has increased by 300% compared with usual, further driving the significant growth of consumption in surrounding catering, retail, hotel and other formats.
During the event, Wuxi Cultural Tourism cleverly implanted the humanistic style of Jiangnan, and restored the Jiangnan water town scene through “AI + real scene” technology, so that young people can immerse themselves in the charm of Wuxi’s traditional culture while feeling the passion of competition. In addition, diversified activities such as the interpretation of the head COS team, trendy DJ performances and IP two-dimensional interaction have further opened up the e-sports circle and pan-cultural tourism consumer groups, and achieved the “circle-breaking” communication effect, thereby enhancing the awareness of Wuxi urban cultural tourism brands among the Generation Z group.
As an important practice for Wuxi to explore the integration of digital economy and cultural tourism industry, this event not only builds an upstream and downstream linkage platform of the e-sports industry chain, but also effectively boosts cultural tourism consumption and injects new momentum into the transformation of the urban tourism industry through “promoting tourism through competition and revitalizing business through competition”. According to statistics, Wuxi Nanchang Street received 779,800 tourists during the May Day Golden Week, the average stay time of tourists increased from 2.3 hours in 2024 to 4.5 hours in 2025, and the per capita consumption also achieved significant growth. Related topics #Wuxi E-sports Carnival# sparked heated discussions on social media, and the number of readings skyrocketed, significantly enhancing the city’s image as a “new landmark of digital cultural tourism” in Wuxi.
With the inclusion of the e-sports industry in the national digital economy development strategy, Wuxi is using this carnivalHuaweiStarting point, continue to lay out the “e-sports + cultural tourism” ecosystem, and promote the in-depth linkage between e-sports venues and scenic spots, business districts, and digital industrial parks. In the future, Wuxi will continue to rely on top event IPs such as TGA to deepen the development path of “e-sports empowering cities”, activate new scenarios of cultural tourism consumption through the event economy, help Jiangnan cultural dissemination and city brand upgrading, and contribute “Wuxi experience” to the integrated development of digital cultural tourism in the new era.
This TGA fearlessThe successful conclusion of the Contract Ant E-sports National Challenge not only presented a wonderful competitive feast for e-sports enthusiasts, but also marked a solid step in Wuxi’s integration of “e-sports + cultural tourism”. This grand event proves that when the passion of digital competition collides with the heritage of the millennium context, it releases not only economic value, but also the spiritual call of a city to the younger generation. With e-sports as the medium, Wuxi is writing the answer sheet of the era of breaking the circle of traditional culture and renewing the city’s brand.