Xiaomi SU7 orders reached 9,000 units last week, but the actual delivery was less than 2,000 units, and the order backlog problem became increasingly prominent.
After the Spring Festival holiday, it is expected to usher in a wave of car buying boom. The reason is that the high-profile “bright magenta” color model was launched during the Spring Festival, and many consumers missed the first batch of experience opportunities. In addition, the upcoming Ultra version has also attracted more consumers to enter the store.
The increase in the flow of customers into the store is bound to drive a new round of order growth.Xiaomi AutoIt seems to have learned from its mobile phone marketing strategy, with products as the core, and launched an all-round marketing offensive, which has attracted the attention of industry peers. The color or version of a model can attract such attention, and some people think that this is just Xiaomi’s clever marketing tactics.
However, there is much more to this than just a marketing strategy. Events and topics are only appearances, and Xiaomi’s investment and time in automobile R&D and manufacturing are the core support. For example, in order to achieve excellent results on the New York North track, the Xiaomi SU7 Ultra has invested a huge amount of money and time in exchange for an enthusiastic response from the market, and these efforts are often ignored.
It is reported that the “brilliant magenta” color scheme of Xiaomi SU7 is a limited edition color launched to celebrate the company’s 15th anniversary, and is suitable for all models. However, compared with the optional price of 7,000 yuan in other colors, the optional price of “Brilliant Magenta” is slightly higher at 9,000 yuan. In addition, the color scheme model is also equipped with exclusive 20-inch meter wheels, and the wheel details are also painted in “brilliant magenta” to echo the body color.
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