Beijing, July 15, 2025 – Mistplay, the global mobile game loyalty app, is celebrating its 10th anniversary with the launch of two new products, the loyalty app Mistplay
LoyaltyPlay, an iPhone version and app monetization solution. This will provide Chinese developers with new high-value user acquisition channels, diversified monetization channels, and player loyalty development solutions.
Since its founding in Montreal, Canada in 2015, Mistplay has focused on building a mutually beneficial bridge between players and publishers through an innovative Play-and-Earn incentive model. Launched in 2016, the Android app has covered nine major app markets around the world, bringing together millions of monthly active users and driving tens of billions of dollars in in-app purchases.
(Global mobile game loyalty app Mistplay)
Break traffic boundaries and continue to empower developers
Mistplay
On the basis of inheriting the Android version of the “play-to-earn” model, the iPhone version innovatively integrates a variety of incentive models, players can not only play games, but also participate in tournaments, trivia and user surveys and other forms of rewards to obtain rewards, so as to continue to improve the activity of players and cultivate a high-value and loyal player group.
“Mistplay for iPhone marks a long-awaited milestone and an achievement that our partners have been looking forward to.” Tricia, CEO of Mistplay
Han said. “After many years of deep cultivation of incentive advertising on the Android platform, we are excited to extend the incentive gameplay model to the iOS platform, solving the core pain points of developers in a unique way – breaking through the activity bottleneck of traditional advertising in a privacy-first environment, reaching high-value users, and achieving large-scale growth in user lifetime value (LTV).”
LoyaltyPlay is an exclusive incentive center for non-gaming apps – a large number of users can earn in-app rewards by playing in the incentive center, this innovative monetization model not only increases user loyalty for apps, but also provides new potential player traffic for game publishers.
On top of this, Mistplay further enhances the experience for players and developers with the help of the core AI engine “Helios” and user-level real-time operation Live-Ops. Helios
AI-powered precision game recommendations and intelligent automated bidding promote developers’ games to users most likely to generate revenue, while maximizing user activity and return on ad spend. Real-time operation Live-Ops provides customized experiences, exclusive rewards, limited-time challenges and other functions to continuously interact with players and increase activity.
Continue to invest in the Asia-Pacific region to drive global growth
Mistplay’s growth is inextricably linked to the Asia-Pacific region, which is one of the world’s most important gaming markets and brings together the world’s top mobile game developers and a large number of high-value players. Since the establishment of the Asia-Pacific team in 2019, Mistplay has successfully helped developers in the Asia-Pacific region, especially in China, successfully expand the global market and bring customized play-to-earn experiences to Korean and Japanese players.
“Mistplay is committed to working with developers in the Asia Pacific region to enhance the localized experience and maintain a global perspective.” Kim In-sook, General Manager of Mistplay Asia Pacific, said,
Our goal is to provide an unparalleled experience for developers and players in the Asia-Pacific region through continuous technological advancements and team development. “
Mistplay for iPhone is available in the US and Canadian app stores, and will be expanded to more regions in the near future.
About Mistplay
Mistplay is a global mobile game loyalty app. Millions of active mobile players use Mistplay to discover new games and earn rewards for playing games. Headquartered in Montreal, Canada, Mistpay has climbed the rankings of mobile game media channels since its establishment in 2016, reaching 2024
AppsFlyer advertising platform comprehensive performance report Android game list 9th place.
