As the world’s largest new energy vehicle company, BYD has mastered the core technologies of the entire electric vehicle industry chain such as batteries, motors, and electronic controls, and continues to lead the global new energy vehicle transformation from independent innovation to comprehensive open innovation. After a long period of perseverance, BYD has successively launched disruptive technologies such as blade batteries, DM-i super hybrids, super e-platforms, Yi Sifang, Yunnan systems, Xuanji architecture, and the Eye of the Gods, and has ushered in an unprecedented period of huge development in recent years, with a cumulative sales of 4.27 million new energy vehicles in 2024, an increase of 41% year-on-year, and has continued to win the global new energy vehicle sales championship; From January to June this year, the cumulative sales of new energy vehicles exceeded 2.14 million units, a year-on-year increase of 33%, consolidating the global leading edge. BYD’s new energy vehicle operating footprint has spread to more than 400 cities in more than 100 countries and regions around the world, continuing to provide green technology and products to global consumers.
This time, BYD Auto will bring the whole brand matrix model – BYD Dynasty | Ocean, Equation Leopard, Denza, and Yangwang landed on ChinaJoy, leading players to immerse themselves in BYD’s cutting-edge innovative technology with a new vision, uniting multiple game IPs, and committed to creating Chinese automobile culture in the new energy era.
Brand introduction
【Looking Up】
The road of exploration begins with Yangwang, which integrates BYD’s cutting-edge technological achievements and the most innovative design concepts, redefines high-end car brands, and brings users an unprecedented new experience of ultimate performance.
Yangwang U9 is positioned as a million-level pure electric performance supercar, based on the two core technologies of Yi Sifang and Yunnan-X, with excellent body, aerodynamics, intelligence and other top technologies in the industry, jumping out of the performance and experience framework of traditional supercars, with a racable, street and playable user experience, reconstructing the supercar value benchmark in the new era. It not only has the ultimate control, but also takes into account the comfort of daily driving, and also has fun functions such as “dancing mode”. The IP co-branded U9 game car on display relies on the linkage between the Yunnan-X fully active intelligent body control system and VR technology, deeply integrating the game with reality, allowing the exhibitor to immerse themselves in the rapid adjustment ability of the fully active suspension, highlighting the charm of science and technology.
【Denza】
Denza Automobile – is a new luxury car brand jointly founded by BYD and Mercedes-Benz, the world champion of new energy vehicles, in 2010, integrating technological luxury and traditional luxury, and creating a new luxury car brand with technology safety for the world, and will officially become a wholly-owned brand of BYD in 2024, entering a new chapter of technology and leading luxury.
As the definer and pioneer of new luxury in science and technology, Denza Automobile has fully integrated the leading vehicle intelligence strategy into the brand and products, released the global disruptive exclusive technology – Yi Sanfang vehicle intelligent control technology platform, and created a product matrix of D9, N7, Z9GT&Z9 and N9 with global standards.
【Equation Leopard】
Equation Leopard is a personalized brand of BYD Group, relying on the champion pedigree and leading technology of new energy leader BYD, to create exclusive technologies such as DMO electric drive off-road pioneering platform, equipped with million-level scarce Yunnan-P intelligent hydraulic body control system, and continue to launch sedan products including electric drive off-road, personality hardcore and sports car expansion, committed to using technology to achieve personality equality and add color to a better life.
【BYD Dynasty】
BYD Dynasty, positioned as “mainstream quality new national tide”, perfectly integrates the innate national tide genes with modern technology, creates excellent products with ingenuity, fully meets the diversified car needs of the largest number of people, and constantly creates new life. We always firmly believe that the dynasty is the national tide, the Chinese stream is the top stream, and the national is the world!
【BYD Ocean】
BYD Ocean Network shoulders the mission of BYD’s new technology and new category exploration, and the cumulative sales of Ocean Network have exceeded 5 million units, standing at a new starting point, the ocean anchors the “new four modernizations”, based on youth, breaking the situation with intelligence, strengthening the foundation with quality, leaping with globalization, and injecting new development vitality into the ocean network with a more complete product matrix and higher value products!
The Seal 06GT Intelligent Driving Edition is based on the e-platform 3.0 Evo, which integrates a number of BYD’s world-first hard-core technologies, with two major characteristics: new energy and rejuvenation. The Seal 06GT intelligent driving version adopts a marine aesthetic design language, with a low posture and slender proportions, and uses simple lines to outline the exclusive GT sedan shape. The interior of the vehicle emphasizes a clean and neat shape full of sporty speed on the tone of marine aesthetics, and the sense of layering is rich. The Seal 06GT Intelligent Driving Edition has a leapfrog size space, with a vehicle size of 4630×1880×1490mm, and a wheelbase of 2820mm, bringing users leapfrog free space with the size of a medium-sized car. The Seal 06GT Intelligent Driving Edition integrates aesthetics, safety, comfort, intelligence and efficiency, with more than 100 standard equipment of the whole series, showing the full-dimensional strength of “the first GT for young people”.
Today, after more than 30 years of technical cultivation, BYD has become the first car company in the world to reach the 10 million new energy vehicles off the production line, which is not only a new milestone for BYD, but also a new milestone in the history of the development of China’s automobile industry. In the second half of intelligence, BYD will continue to develop intelligent technology that combines artificial intelligence and automobiles to achieve comprehensive intelligent advancement of the whole vehicle and win the right to speak in technology in the future. Continue to uphold the engineer spirit of “dare to think, dare to do, dare to persist”, take green dreams as the mission, take technological innovation as the guide, meet people’s yearning for a better life, and build a world-class high-tech enterprise.
We sincerely invite you to visit booth 05 in Hall N3 to experience the charm of BYD’s new energy vehicles!
