At a time when AI technology is increasingly penetrating the film industry, some Hollywood producers are beginning to fight this trend. DreamWorks Animation’s upcoming new filmBad appleThe Bad Guys 2 expressly prohibits any use of the film for AI training and reserves the right to take legal action against related infringements.
According to X (formerly Twitter) user Rendy Jones, a special statement appeared in the end credits of “League of Baddies 2”: “This work is reserved in all jurisdictions, including but not limited to Article 4(3) of the EU Copyright Directive 2019/790, for purposes such as data mining or AI training.” This work is not intended for use in AI training. The statement aims to prevent so-called “AI artists” from using the footage to train AI models without authorization, so as to generate “derivative” works with similar content without incurring any creative costs.
Fans expressed their support for DreamWorks’ public move to safeguard creators’ rights. One comment wrote: “Seriously? Well done. More creators should protect their work in this way. Others said: “Such statements should become industry standards.” ”
In recent years, the application of AI in filmmaking has been expanding, from picture generation and character synthesis to script writing and subtitle translation. This puts creative workers such as animators at risk of job substitution, and DreamWorks’ statement is seen as an important step in protecting creative labor.
However, not the entire film industry is opposed. Not long ago, IMAX announced that it would hold Runway’s third AI Film Festival, attracting more than 6,000 AI-created film submissions, showing that the industry’s attitude towards AI is still clearly divided.
