On July 31, ChinaJoy launched the ChinaJoy IP Conference with the theme of “New Generation Heart Touchpoints”, aiming to deconstruct the IP value chain, focus on the relationship between emotional value and consumer power of the IP industry in the digital age, and deeply explore how IP development can achieve dual breakthroughs in emotional resonance and commercial value.
This year’s ChinaJoy IP Conference focuses on the dual-dimensional engine of emotional empowerment and consumption-driven, inviting the world’s top IP copyright owners and developers to discuss the link between IP and the new generation of consumers to establish emotional resonance, share strategic thinking on the creation of new scenes, promote the deep integration of culture and industry, and release the growth momentum of new IP consumption.
The conference has two major content sections:
【Connecting emotions – IP detonates traffic】
As the connection point between emotion and traffic, IP has become the core force to promote global market expansion and cultural dissemination through unique narratives and scenario-based interactions, crossing different media.
【Driving Consumption – Emotional Fission Value】
IP leverages emotional consumption, and with the diversified application and development of high-quality IP, it helps derivatives achieve value fission and meet the personalized experience needs of the new generation of consumers.
At present, a number of industry heavyweight guests have been confirmed to join: Hiroshi Nakamura, Senior Consultant of the Copyright Department of Anipu (Shanghai) Culture and Art Co., Ltd., Jé Alipio, Head of Business Development and Director of The Walt Disney Company’s Asia-Pacific Game Business, Amy Huang, CEO of Mattel 163, Zhang Shutian, Vice President of Yihua Kaitian, Cai Yu, Licensing Director of Aiying (Shanghai) Trading Co., Ltd., and Deng Yile, full-time lawyer of Beijing Xingquan Law Firm.
As the organizer of the conference, ChinaJoy has joined hands with wuhu animator space and game artists to present the 2025 ChinaJoy IP Conference to the industry, focusing on the emotional value and consumption momentum of the IP industry in the digital age, and deeply exploring how IP development can achieve a double breakthrough in emotional resonance and commercial value.
2025 ChinaJoy Conference Exclusive Display Partner
ChinaJoy IP Conference Co-organizer
Wuhu Animation Space is the largest animation industry media in China, with 8 million + fans on the whole network, and the cooperation business covers the United States, the United Kingdom, France, New Zealand, Japan, South Korea and other countries.
ChinaJoy IP Conference In-depth Partner
Game artists are game content labels under the East-West entertainment brand matrix. Discover the art of gaming, find the people who give it to the artistry, and explore the gameevolve, collision, growth, and entering a new cycle of iteration. Combined with the experience of pan-entertainment content, it shows the value and prospect of games as art.
