July 11, 2025, Bilibili World
2025 (hereinafter referred to as BW2025) was grandly opened at the Shanghai National Convention and Exhibition Center. As the largest offline event in the field of two-dimensional and digital entertainment in China, BW2025 has attracted more than 300,000 ACGN culture enthusiasts. In Hall 2.1H, the independent game booth composed of “Late Ming Dynasty: Feather of the Abyss” and “Reborn Cells”, “Escape from Yakov”, “Magic Craft”, etc., together built a bilibili game immersive experience space, which became one of the most popular areas during the BW exhibition!
Indie game dreamer, Bilibili will participate in the exhibition with high-quality new games!
As one of the most influential independent game publishing platforms in China, bilibili Games has continued to cultivate the independent game track in recent years, and has successfully released a number of phenomenal masterpieces such as “Reborn Cells”, “Warm Snow” and “Magic Craft”. The sales of the national server of the mobile game “Reborn Cells” will exceed 6 million copies in 2024, and the sales of “Warm Snow” on all platforms have also exceeded 3 million copies. This year, Bilibili Games further increased its stand-alone game layout and won the joint release of the domestic 3A “End of the Ming Dynasty: Abyssal Void Feather”, which will be launched on July 24. At the same time, its self-developed “Escape from Duckkov” has strongly joined the search and withdrawal track, and games such as “Magic Craft” have also actively linked up to launch new content to meet the needs of different players with a diverse lineup.
The new flagship work is unveiled, and the exclusive content detonates expectations!
In the bilibili game-related exhibition area, the “Late Ming Dynasty: Feather of the Abyss” booth is undoubtedly the focus of the venue. This national style soul-like action role-playing game carefully developed by Lingze Technology and jointly published by bilibili games and 505Games has been reported by many official media such as Xinhuanet, China News Service, and Global Network, and has become the first place in the pre-order country on the Steam best-selling list before it is launched. Overseas, a number of game media also predict that it is expected to become a popular new game in the world this year, and “The End of the Ming Dynasty: Feather of the Abyss” may become a new business card for Chinese game culture to go overseas in 2025!
Indie games… the surprise debut of the new game “Escape from Yakov” on a stand-alone search; The PC version of “Magic Craft” and “Dave the Diver” will start linkage, and the exhibition site will bring players a trial experience of Dave’s harpoon suit and linkage boss battle; The mobile game version of “Magic Craft” that has just been officially announced has also been exposed for the first time in BW2025; In addition, the mobile game version of “Nuclear Era” also ushered in the first offline trial, and these two works have been specially adapted and optimized for mobile devices on the basis of maintaining the original flavor, striving to bring players the same wonderful gaming experience. These new contents attracted many players to experience it during the exhibition, and they all gave praise after the trial.
The trial was unprecedented, and the creative interaction ignited the enthusiasm of players!
As soon as the museum opened at 9 a.m., a large number of players poured into the bilibili game-related exhibition area. In the demo area of the “Late Ming Dynasty: Feather of the Abyssal Void” booth, dozens of trial slots were full early, and the queuing players outside the trial area meandered through half of the exhibition hall.
In the fast-flowing passage, there are always players who stop for the actual machine trial at the end of the Ming Dynasty to get a glimpse of this game full of summer expectations in advance. Famous UP
Yinzi, a certain fantasy and nearly 20 other well-known anchors and KOLs came to the booth to experience the game in depth. Impermanence cosplayers have also attracted players to take photos and check in for group photos. During the exhibition, a total of more than 800 players participated in the trial, with a total of nearly 10,000 hours of trial time, and players after the experience said that they would start as soon as possible after the launch to experience the complete game world view and weapon system, and at the same time “beat” the boss that was not defeated in the trial area.
At the bilibili game independent game booth, the independent game trial areas were also crowded with people and a warm atmosphere. There is also a giant sculpture of the king squid created by the linkage of “Magic Craft” and “Dave the Diver”, which has become the focus of the audience, attracting passing players to check in and take pictures.
In the afternoon, Bilibili’s top 100 UP macho dance troupe flashed an independent game booth, bringing the first performance of the linkage song of magic craft and diver Dave, and the crowd of onlookers raised their mobile phones to record this “explosive” moment.
Looking forward to the future surprises, Bilibili’s distribution matrix has been upgraded!
With a variety of high-quality games, it made a stunning appearance at BW2025, which can be said to be the prelude to bilibili Games’ plans for the second half of the year. bilibili games will continue to adhere to the concept of “quality first, player-oriented” to bring more high-quality content services to players and the market. First of all, in terms of the upcoming new works, “The End of the Ming Dynasty: Feather of the Abyss”, as a 3A masterpiece that integrates Chinese aesthetics and hardcore soul-like action experience, is undoubtedly one of the most anticipated games by players around the world at this stage.
At the same time, “Escape from Duckkov”, which will be launched within the year, has attracted the attention of many indie game enthusiasts with its humorous and funny duck worldview and exciting evacuation shooting gameplay. After “Reborn Cells” and “Warm Snow” won outstanding results on the mobile terminal, the mobile game versions of “Magic Craft” and “Nuclear Era” will definitely bring a very fresh sandbox survival adventure game experience to mobile players. The linkage between “Magic Craft” and “Dave the Diver” is also coming to PC, so stay tuned!
From independent games to triple-A masterpieces, from PC to mobile, Bilibili Games is helping players open their own “game universe” with a richer product matrix and more intimate high-quality services. In the future, through Bilibili games, everyone will have the opportunity to come into contact with more high-quality and creative game works and enjoy a more colorful game life!
