Persistent technical issues and updates when squeezing toothpaste led to Capcom’s “Monster Hunter: Wildswas severely criticized. In the past month, the game has been inSteamreceived “overwhelmingly bad reviews” based on 20,000 player reviews, and its official social media channels were also inundated with calls from players for fixes. However, the criticism extends beyond the game itself, with reports of developers being subjected to personal attacks and threats. This problem seems to be particularly serious on the Japanese Internet and social platforms, and related topics have even appeared on the pages of Japan’s national newspaper “Sankei Shimbun”.
The Sankei Shimbun interviewed Hideki, a game industry analyst at Toyo Securities
Yasuda, who commented, “It has always been common for some fans to vent their dissatisfaction when the quality of the game is not as expected. But in recent years, companies have increasingly pushed individual creators into the spotlight as a marketing tool, making them public targets. Yasuda went on to point out that with the popularity of social media, society now requires people to be consistent with real life ethical behavior online, but “in the gaming space, user awareness has not yet fully kept up with this shift.” ”
At the same time, there is a growing trend of Japanese game companies issuing anti-customer harassment policies, with recent examples including Square Enix (SE), Sega, and Level-5. Among them, Sega even publicly stated that it had taken legal action against an individual who continued to make “excessive defamatory and insulting remarks” towards its employees.
